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Commercial Cultures: Economies, Practices, Spaces
Contributor(s): Jackson, Peter (Editor), Lowe, Michelle (Editor), Miller, Daniel (Editor)
ISBN: 1859733778     ISBN-13: 9781859733776
Publisher: Berg Publishers
OUR PRICE:   $158.40  
Product Type: Hardcover
Published: October 2000
Qty:
Additional Information
BISAC Categories:
- Social Science | Sociology - General
- Business & Economics | Commerce
- Social Science | Anthropology - Cultural & Social
Dewey: 301
Lexile Measure: 1530
Series: Leisure, Consumption and Culture
Physical Information: 0.69" H x 6.14" W x 9.21" (1.30 lbs) 224 pages
 
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Publisher Description:
Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children's clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research.From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while 'culture' is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate.Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.

Contributor Bio(s): Jackson, Peter: - Peter Jackson is Professor of Human Geography at the University of Sheffield, UK. He is the editor of Changing Families, Changing Food (2009), co-editor of The Handbook of Food Research (2013) and lead author of Food Words: Essays in Culinary Culture (2013). He was awarded the Royal Geographical Society's Victoria Medal in 2007 and is a Fellow of the Academy of Social Sciences. Besides his academic work, he also chairs the Social Science Research Committee of the UK Food Standards Agency.Miller, Daniel: - Daniel Miller Professor of Anthropology, University College London. Recent books include "A Theory of Shopping," "The Internet: An Ethnographic Approach" (with Don Slater) and Ed. "Car Cultures."Lowe, Michelle: - Michelle Lowe is a Senior Lecturer in Geography, University of Southampton.