| The Dynamics of International Strategy Contributor(s): Faulkner, David (Author), Segal-Horn, Susan (Author), Faulkner, Keith Brian (Author) |
|
 |
ISBN: 1861520158 ISBN-13: 9781861520159 Publisher: Cengage Learning OUR PRICE: $69.30 Product Type: Paperback Published: March 2010 Annotation: International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehensive and accessible text provides an introduction to the key issues in strategic management within an international context. Using well-known strategy frameworks, as well as introducing new concepts, students will be able to make sense of the dynamics of international competition and international strategy. |
| Additional Information |
| BISAC Categories: - Business & Economics |
| Dewey: 658.049 |
| Physical Information: 0.69" H x 6.16" W x 9.18" (1.01 lbs) 304 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Many business decisions are taken in an international context and frequently involve managing across borders. This book will help the user understand the development of international trade; the role of multinationals in international trade and how to structure and develop MNCs (multinational corporations) to meet changes in the international competitive environment. |
