| The Internationalization of the Firm: A Reader Contributor(s): Ghauri, Pervez N. (Author), Buckley, Peter J. (Author) |
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ISBN: 1861524013 ISBN-13: 9781861524010 Publisher: Cengage Learning OUR PRICE: $52.20 Product Type: Paperback Published: September 1998 Annotation: The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General |
| Dewey: 658.049 |
| LCCN: 99181488 |
| Physical Information: 0.75" H x 6.65" W x 9.48" (1.44 lbs) 448 pages |