| Market Research in Action Contributor(s): Roe, Michael (Author) |
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ISBN: 1861529384 ISBN-13: 9781861529381 Publisher: Cengage Learning OUR PRICE: $49.35 Product Type: Paperback Published: October 2004 Annotation: Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas, for instance while dealing with service products or marketing in a retail, international and B2B marketing environment. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Education | Teaching Methods & Materials - General |
| Dewey: 658.83 |
| Physical Information: 0.61" H x 7.92" W x 9.2" (1.17 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas. |
