| The Importance of Being Branded: An Irish Perspective Contributor(s): Fanning, John (Author) |
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ISBN: 190414893X ISBN-13: 9781904148937 Publisher: Liffey Press OUR PRICE: $41.36 Product Type: Paperback - Other Formats Published: September 2006 Annotation: The critical importance of brand management in business success is now universally acknowledged. Branding has rapidly moved up the business agenda and is now taken very seriously by all businesses. It is a concept that has wide ranging applications, not just for businesses but political parties, churches, countries, regions, and even individuals. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 658.827 |
| LCCN: 2006497596 |
| Physical Information: 1.03" H x 6.2" W x 9.12" (1.23 lbs) 345 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The critical importance of brand management in business success is universally acknowledged. This book covers topics like the Three Ages of Branding, How to Build a Strong Brand, the Four Critical Brand Issues Facing Irish Managers, the Myth of the Manipulated Consumer, the Six Cultural Contradictions in 21st Century Ireland, and much more. |
