| Geomarketing: Methods and Strategies in Spatial Marketing Contributor(s): Cliquet, Gérard (Editor) |
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ISBN: 190520907X ISBN-13: 9781905209071 Publisher: Wiley-Iste OUR PRICE: $151.00 Product Type: Hardcover - Other Formats Published: February 2006 Annotation: This examination of spatial theories of marketing covers geographic techniques used to solve common marketing problems and the geography of markets which focuses on various constituents, density of households, types of lifestyle, and spending patterns. Recommendations and analytical methods based on the studies from members of the French Society for Trenchless Technology are also included. |
| Additional Information |
| BISAC Categories: - Technology & Engineering | Electronics - General - Business & Economics | Strategic Planning - Business & Economics | Marketing - General |
| Dewey: 658.804 |
| LCCN: 2005035291 |
| Series: Geographical Information Systems |
| Physical Information: 0.88" H x 6.34" W x 9.26" (1.35 lbs) 328 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area. |