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Do Open: How a Simple Email Newsletter Can Transform Your Business (and It Can)
Contributor(s): Hieatt, David (Author)
ISBN: 190797430X     ISBN-13: 9781907974304
Publisher: Do Book Co.
OUR PRICE:   $15.26  
Product Type: Paperback
Published: May 2017
Qty:
Additional Information
BISAC Categories:
- Business & Economics | E-commerce - Internet Marketing
- Business & Economics | Marketing - Direct
- Computers | Web - Social Media
Series: Do Books
Physical Information: 0.7" H x 4.6" W x 6.9" (0.55 lbs) 160 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?

And what if the answer is right in front of you?

'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'

So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

Why giving is your secret to success
How to get people's attention when time is your biggest competitor
Why creating beats sharing
How a small team can win
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

Contributor Bio(s): Hieatt, David: - David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The 'Scrapbook Chronicles' Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any standard. Before starting Hiut Denim in his home town of Cardigan, David worked at Saatchi and Saatchi and then built howies into one of the most influential active sports brands of the last decade. After selling howies to Timberland, he co-founded The Do Lectures. Voted in the top ten ideas festivals in the world by The Guardian, it now takes place in West Wales, California and Australia. David has spoken at Apple, Google, and many other top companies. He is the author of Do Purpose, published in 2014 by Do Books.