The Authority Guide to Creating Brand Stories that Sell: Smart and simple strategies to make your business irresistible Contributor(s): O'Connor, Jim (Author) |
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ISBN: 1909116998 ISBN-13: 9781909116993 Publisher: Sra Books OUR PRICE: $12.34 Product Type: Paperback Published: September 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | Business Communication - General |
Series: Authority Guides |
Physical Information: 0.26" H x 4.72" W x 7.48" (0.26 lbs) 96 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O'Connor's hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive. |