Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele Contributor(s): Duncan, Mark (Author) |
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ISBN: 1912615509 ISBN-13: 9781912615506 Publisher: Smart Yacht Marketing OUR PRICE: $179.55 Product Type: Hardcover - Other Formats Published: September 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Multilevel - Business & Economics | Sales & Selling - Management - Business & Economics | International - Marketing |
Physical Information: 1.25" H x 6.14" W x 9.21" (1.99 lbs) 484 pages |
Descriptions, Reviews, Etc. |
Publisher Description:
"A MASSIVE EYE OPENER FOR THE YACHT INDUSTRY " Are these the issues holding back your yachting business right now?
For the first time ever in yachting, the techniques, tools and strategies used by the most successful brokerage houses in the world today are now shared for the benefit of all. Written by one of the industry's longest-serving Commercial & Marketing Directors with added insight from some of yachting's most successful CEOs, brokers, captains and owners, Smart Yacht Marketing 101 is your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read. Here are just some of the closely-guarded industry secrets now shared in this guide:
Packed with real-life case studies from yachting and many other luxury sectors, this comprehensive guide gives you the insight, tools and perhaps most importantly of all...the CONFIDENCE...to start building and executing the sales and communication strategies that will supercharge your company's growth - no matter how big or boutique you are today - by enabling you to better source and serve the most demanding clients in the world. This is the insight that is helping yachting to raise its game...and fast. Today, less than 10% of the world's Ultra High Networth Individuals (UHNWI) - those who can afford to enjoy all that luxury yachting has to offer - are actually doing so. And yet only a handful of aggressive start-ups and a few longstanding brokerage houses are successfully reaching out to the other 90%. They are the few who are winning the cream of the world's business by using the tools and techniques shared in Smart Yacht Marketing 101. If you are not already...shouldn't YOU be one of them? |
Contributor Bio(s): Duncan, Mark: - "For more on the author, the book and reader feedback go to www.smartyachtmarketing.com. Mark Duncan has been working with UHNWI for most of his professional life - as a trainee lawyer in London, the co-founder of one of the most successful and longest-running luxury events management company in the South of France and, for 15 years, as the Sales and Marketing Director for Riviera Radio in Monaco. For 10 years he headed up the marketing division of Yachting Partners International (YPI), one of the world's first ever full-service brokerage companies, and is a regular speaker at industry events including the MYBA broker training seminars. Now Business Development Director at Fraser Yachts, his views and insight on the business of yachting have been shared on CNBC, Bloomberg, Daily Telegraph, Times, Wealth Scene and City Wealth amongst others." |