Differentiate to Dominate: The 7 Steps to Transform Your Business Into a Brand Contributor(s): Engelhardt, Peter (Author) |
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ISBN: 192528820X ISBN-13: 9781925288209 Publisher: Global Publishing Group OUR PRICE: $18.99 Product Type: Paperback Published: May 2019 |
Additional Information |
BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Entrepreneurship |
Physical Information: 0.4" H x 6" W x 9" (0.57 lbs) 188 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market. Learn how to differentiate to dominate so you can:
Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market. "...this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'." - Jack Delosa, founder of The Entourage and BRW Young Rich List member. |