| Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes Contributor(s): Ambrogetti, Francesco (Author) |
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ISBN: 192737538X ISBN-13: 9781927375389 Publisher: Hilborn Civil Sector Press OUR PRICE: $35.66 Product Type: Paperback Published: December 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - Marketing & Communications |
| Physical Information: 0.46" H x 6" W x 9" (0.66 lbs) 220 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization. Fascinating insights for all fundraisers |