| Truth or Delusion?: Busting Networking's Biggest Myths Contributor(s): Misner, Ivan (Author), Macedonio, Mike (Author), Garrison, Mike (Author) |
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ISBN: 1929774753 ISBN-13: 9781929774753 Publisher: Nelson Business OUR PRICE: $17.99 Product Type: Hardcover - Other Formats Published: October 2006 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - General - Biography & Autobiography |
| Dewey: B |
| Physical Information: 0.7" H x 6.32" W x 7.86" (0.54 lbs) 160 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Many books teach the who / what / where / why / how of professional networking. This book separates the reality from the fantasy by presenting truths and delusions about networking and then shows why they are either real or fakes. For example: Delusion: The best way to ensure referral success is to treat your referral sources by the Golden Rule. Treat them the way you would want to be treated. Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals. |
