| Interviewing Users: How to Uncover Compelling Insights Contributor(s): Portigal, Steve (Author) |
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ISBN: 193382011X ISBN-13: 9781933820118 Publisher: Rosenfeld Media OUR PRICE: $28.49 Product Type: Paperback - Other Formats Published: May 2013 |
| Additional Information |
| BISAC Categories: - Computers | Digital Media - General - Computers | Web - Design - Business & Economics | Marketing - Research |
| Dewey: 001.433 |
| LCCN: 2013934828 |
| Physical Information: 0.6" H x 6" W x 8.9" (0.75 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. |