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The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
Contributor(s): Kalbach, Jim (Author), Schrage, Michael (Foreword by)
ISBN: 1933820683     ISBN-13: 9781933820682
Publisher: Two Waves Books
OUR PRICE:   $37.99  
Product Type: Paperback
Published: April 2020
Qty:
Additional Information
BISAC Categories:
- Design | Product
- Technology & Engineering | Social Aspects
- Computers | Social Aspects
Dewey: 658.503
Physical Information: 0.9" H x 6" W x 8.9" (1.30 lbs) 320 pages
 
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Publisher Description:

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Contributor Bio(s): Kalbach, Jim: -

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.

In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.