Self-Mastery Technology(tm) Marketing Manual Bbw-Marketing Edition Contributor(s): Porter, Cynthia J. (Author) |
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ISBN: 1937111237 ISBN-13: 9781937111236 Publisher: Portervision, LLC OUR PRICE: $94.05 Product Type: Paperback Published: June 2013 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Marketing - Research - Business & Economics | E-commerce - Internet Marketing |
Physical Information: 0.19" H x 8.5" W x 11" (0.52 lbs) 92 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Many people, especially new business owners, tend to confuse advertising with marketing. However, there is a significant difference between the two. Marketing is an overall strategy including all of "The Four Ps"-product, price, place and promotion-while advertising ("promotion") is just one piece of your marketing puzzle. At the end of this section, you'll find a Marketing Success Checklist. This document is key to ensuring the success of your Brain-Based Wellness center. We recommend you keep it within view and read it every day to be sure you remain focused on your marketing strategy, and not just your tactics (advertising). This synergistic approach to marketing will determine the long-term growth and health of your business. |