| Pet Fashion Industry Patterns Contributor(s): Darr, Laurren (Author) |
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ISBN: 1943356297 ISBN-13: 9781943356294 Publisher: Left Paw Press, LLC OUR PRICE: $37.59 Product Type: Hardcover Published: April 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Fashion & Textile Industry - Business & Economics | Consumer Behavior - General - Pets | Reference |
| Physical Information: 0.44" H x 8" W x 8" (1.01 lbs) 120 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Written based on many years of observations of the pet fashion industry, is this uniquely stylish business trend book from International Association of Pet Fashion Professionals founder, Laurren Darr. It's broken into four enlightening sections that provide valuable insights to those seeking an understanding of pet fashion industry developments. These sections include Pet Trends, Lifestyle Trends, Market Trends, and Micro Trends. Pet Trends is broken into reflections on types of pets that fashions are leaning toward while Lifestyle Trends covers human behaviors affecting the pet fashion industry. Market Trends is an important section that outlines specific tendencies to note within the pet fashion market. Micro Trends summarizes smaller yet significant annotations that affect the pet fashion industry.
Readers will find that this book is a lot of information in a concise, informative, and creative package. Each chapter is artfully named to be remarkable. Titles include Purr-fect Fashion, Chicks Dig It, Furbulous Fashion Meets Function, Tail Wagging Markets, Eco-Fido, Paw-er Shopping, and Cosmopawlitan Pets.
In addition to being a shrewd book on the pet fashion industry, this hard cover book features a matte cover, grayscale photography, fashion illustrations and graphics that make it a table book that could easily become a treasured conversation piece. Careful attention to detail has been paid to coordinate the colors and patterns of each section throughout the book to also match those on the cover.
Some of the features that you'll find are:
- Black and white photos of some of the most fashionable cities in the world with interesting factoids about each
- Fabulous fashion illustrations demonstrating the topic that is discussed in each chapter.
- Statistics and facts on pets, business, and the pet industry highlighted throughout. |
Contributor Bio(s): Darr, Laurren: - Laurren Darr is on a mission to unleash pet style by empowering pet fashion professionals who strengthen the bonds between pets and humans through their creative work. She's been a pug lover since her fi rst rescue of White Pines Tuttie circa age five. Tuttie was a magnificent creature that let little Laurren do everything with her. They played together, bathed together, ate together, and slept in the same bed. Most of all, Tuttie was completely happy to let Laurren dress her up, put clippy earrings and lipstick on her, and push her around in a shopping cart. Darr understands the deep roots and connections created between humans and animals through fashion because of this kinship. Her book about Tuttie, Lipstick On A Pug, won the Dog Writers Association of America Maxwell Medallion for 2015 Children's Book of the Year. Darr has over twenty years of marketing experience and has consulted with companies of all sizes- specializing in trade show marketing. She has won over 40 marketing awards and is a #1 best-selling author. Her publishing imprint, Left Paw Press, has printed numerous books on pet fashion, pug children's, medical, racing, and coloring books like PugDala Coloring Book that also won a Maxwell Medallion. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch International Association of Pet Fashion Professionals, an organization created to provide educational materials for pet fashion pros. She's been named a "Paw-er Woman" by Fidose of Reality and was a 2015 & 16 finalist for Pet Industry Woman of the Year by Women In The Pet Industry. She also completed her pet fashion certification from Fashion Institute of Technology (FIT) in New York City in 2015. Her Chicago-area life is busy with her stock car racing son (Zachary Tinkle), geneticist husband (Brad Tinkle), and the most stylish dog at the race track, Bella. |