Buyer-Centered Selling: How Modern Sellers Engage & Collaborate with Buyers Contributor(s): Williams, Thomas (Author), Saine, Thomas (Author) |
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ISBN: 1948974045 ISBN-13: 9781948974042 Publisher: Strategic Dynamics OUR PRICE: $30.60 Product Type: Hardcover - Other Formats Published: July 2019 |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - Management - Business & Economics | Business Communication - Meetings & Presentations |
Physical Information: 0.69" H x 6" W x 9" (1.21 lbs) 296 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In 2018 we co-authored The Seller's Challenge: How Top Performers Master 10 Deal Killing Obstacles in B2B Sales. Our motive in writing that book was to provide sellers a "field manual" for assembling both tactics and strategies that address these specific deal killers This book, Buyer Centered Selling: How Modern Sellers Engage and Collaborate with Buyers, combines "seller's challenges" with "buyer's dilemmas." Without the collaborative efforts of both seller and buyer, many buying processes are doomed by lethargy, fear and eroding internal support from the buying community. Buyer-Centered Selling provides sellers strategies and tactics that help the buyer address eleven dilemmas likely to slow and obstruct the buying process. The reader will discover quickly that buying and selling are inextricably connected in their focus on helping the customer buy. Buyer-Centered Selling focuses on:
Buyer-Centered Selling represents the best practice in winning sales today. This is more than a just a book. It's a field training manual that outlines step-by-step what you need to do today to work more effectively with buyers. This book is written for frontline sellers, sales managers, learning and development directors, sales enablement executives, account managers, marketing professionals and CEOs. SPECIAL BONUSES With this book you will get access to a myriad of complimentary online resources including: The Buyer-Centered Selling Workbook and a Concept Card on most of the chapters. These cards provide a quick overview of the chapter and they highlight key takeaways. Sellers can use these Concept Card as a quick reference or to refresh the concepts. Scroll up and Purchase Buyer-Centered Selling right now. |
Contributor Bio(s): Williams, Thomas: - Tom Williams is the Chairman and Founder of Strategic Dynamics Inc. The firm helps organizations accelerate revenue generation. He is a former Vice President of Worldwide Sales, Marketing & Product Service for an organization that sold high technology medical products and services through a variety of distribution channels. He was also the CEO of two specialty hospitals, the Vice President & General Manager of a medical services division and the President of a medical services company. Tom has a bachelor's degree in biology from the University of Detroit, and Master's degrees in Management (MAM) and Business (MBA) from the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. He is also a registered and certified respiratory therapist. Tom is also a certified facilitator in most of the Miller Heiman Group methodologies, and he sold their services, conducted program facilitation, and provided consulting around their various sales methodologies for over eighteen years. His area of expertise is call planning and execution, opportunity management, negotiation, key account management, funnel management, and sales coaching. Tom is also the co-author of Selling to Hospitals & Healthcare Organizations: A Glossary of Business Acumen & Personnel and co-author of The Seller's Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales.Saine, Thomas: - Tom Saine is a Senior Consultant with Strategic Dynamics Inc. with a Ph.D. in Communication from Northwestern University. He is a former senior executive for ARAMARK Corporation. In his tenure with ARAMARK, Tom served as Associate Vice President for Major Account Sales, Vice President of Client Retention and Vice President of Sales. His background in sales management includes supervising direct sales for the U.S. and Canada, developing the division's strategic plan and creating a master plan for retaining business. Prior to his years at ARAMARK, Tom was on the faculty of the University of Florida and the University of Denver. Tom has published extensively on group communication, decision-making, negotiation and organizational communication. Tom assists executives in forging strategic sales plans and enhancing the skill sets of their frontline sales team. Tom has extensive sales enablement experience in such areas as key account management and retention, sales strategy, prospecting skills, closing deals and negotiating complex contracts. Tom is co-author of _e Seller's Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales. |