Perfect Dealership: Surviving The Digital Disruption Contributor(s): Zanan, Max (Author) |
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ISBN: 1977545513 ISBN-13: 9781977545510 Publisher: Createspace Independent Publishing Platform OUR PRICE: $9.49 Product Type: Paperback Published: November 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Automobile Industry - Business & Economics | Structural Adjustment - Business & Economics | Management - General |
Dewey: 381.456 |
Series: Perfect Dealership |
Physical Information: 0.26" H x 6" W x 9" (0.38 lbs) 122 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Remember travel agencies? They were a thriving business not so long ago. Then online services transformed the industry, and brick-and-mortar travel agencies died-and died quickly. Today, traditional car dealerships are facing much the same threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren't happy with the existing sales process. If car dealerships don't adapt, they too will face an industry-wide extinction. Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift. Consultant Max Zanan applies fifteen years of automotive-industry experience to the future of the car dealership. Arguing that dealerships must make significant changes if they are to survive the coming storm, Zanan takes a close look at every department within the business, including
By improving the role of each department and transforming them from individual echelons into a cohesive whole, Zanan offers a road map for the creation of a perfect dealership-the only way to remain relevant and solvent in the digital age. |