Managing Networks in International Business Contributor(s): Forsgren, M. (Author), Johanson, J. (Author) |
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ISBN: 2881245056 ISBN-13: 9782881245053 Publisher: Routledge OUR PRICE: $60.79 Product Type: Hardcover - Other Formats Published: January 1992 |
Additional Information |
BISAC Categories: - Business & Economics | Management - General |
Dewey: 658.054 |
LCCN: 91020278 |
Series: World Futures General Evolution Studies, |
Physical Information: 0.69" H x 6.14" W x 9.21" (1.24 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena. |