| Brave Work in the Age of Climate Change: A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times 2022 Edition Contributor(s): Morrison, Deborah (Author) |
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ISBN: 3030002926 ISBN-13: 9783030002923 Publisher: Palgrave MacMillan OUR PRICE: $85.49 Product Type: Paperback Published: December 2024 This item may be ordered no more than 25 days prior to its publication date of December 11, 2024 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Business Ethics - Social Science | Media Studies |
| Dewey: 174.4 |
| Descriptions, Reviews, Etc. |
| Publisher Description: Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times. |