| The Future of Audiences: A Foresight Analysis of Interfaces and Engagement Softcover Repri Edition Contributor(s): Das, Ranjana (Editor), Ytre-Arne, Brita (Editor) |
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ISBN: 3030092852 ISBN-13: 9783030092856 Publisher: Palgrave MacMillan OUR PRICE: $161.49 Product Type: Paperback - Other Formats Published: December 2018 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Performing Arts | Film - General - Business & Economics | Industries - Entertainment |
| Dewey: 302.23 |
| Physical Information: 0.6" H x 8.5" W x 8.3" (0.90 lbs) 309 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices. |
