| Advances in Digital Marketing and Ecommerce: First International Conference, 2020 2020 Edition Contributor(s): Martínez-López, Francisco J. (Editor), D'Alessandro, Steven (Editor) |
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ISBN: 3030475948 ISBN-13: 9783030475949 Publisher: Springer OUR PRICE: $104.49 Product Type: Paperback Published: May 2020 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme - Business & Economics | Information Management |
| Physical Information: 0.49" H x 6.14" W x 9.21" (0.73 lbs) 220 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. |