Art and Business: Perspectives on Art-Based Management 2020 Edition Contributor(s): Masè, Stefania (Author) |
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ISBN: 3030517683 ISBN-13: 9783030517687 Publisher: Springer OUR PRICE: $104.49 Product Type: Hardcover Published: August 2020 |
Additional Information |
BISAC Categories: - Business & Economics | Management - General - Art |
Physical Information: 0.44" H x 6.14" W x 9.21" (0.88 lbs) 146 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study. |