| Deconstructing Lego: The Medium and Messages of Lego Play 2020 Edition Contributor(s): Lee, Jonathan Rey (Author) |
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ISBN: 3030536645 ISBN-13: 9783030536640 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover Published: September 2020 |
| Additional Information |
| BISAC Categories: - Social Science | Children's Studies - Social Science | Popular Culture - Social Science | Anthropology - Cultural & Social |
| Physical Information: 0.75" H x 5.83" W x 8.27" (1.18 lbs) 281 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book investigates a paradox of creative yet scripted play--how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages--not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along. |
