| Strategic Innovative Marketing and Tourism in the Covid-19 Era: 9th Icsimat Conference 2020 2021 Edition Contributor(s): Kavoura, Androniki (Editor), Havlovic, Stephen J. (Editor), Totskaya, Natalya (Editor) |
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ISBN: 3030661539 ISBN-13: 9783030661533 Publisher: Springer OUR PRICE: $189.99 Product Type: Paperback Published: February 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - General - Business & Economics | Marketing - General - Business & Economics | Management Science |
| Physical Information: 0.55" H x 6.14" W x 9.21" (0.82 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world's leading research labs. In addition, the book brings together work from academia and industry. |
