| Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 2021 Edition Contributor(s): Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor) |
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ISBN: 3030769348 ISBN-13: 9783030769345 Publisher: Springer OUR PRICE: $161.49 Product Type: Hardcover Published: May 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Customer Relations - Business & Economics | Consumer Behavior - General |
| Physical Information: 0.38" H x 6.14" W x 9.21" (0.85 lbs) 132 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. |
