| Intercultural Interactions in Business and Management Contributor(s): Gotti, Maurizio (Editor), Salvi, Rita (Editor), Tanaka, Hiromasa (Editor) |
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ISBN: 3034310390 ISBN-13: 9783034310390 Publisher: Peter Lang Group Ag, International Academic P OUR PRICE: $115.09 Product Type: Paperback - Other Formats Published: September 2011 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Linguistics - General - Business & Economics | Education - Language Arts & Disciplines | Public Speaking & Speech Writing |
| Dewey: 306.44 |
| LCCN: 2011032835 |
| Series: Linguistic Insights |
| Physical Information: 304 pages |
| Themes: - Ethnic Orientation - Multicultural |
| Descriptions, Reviews, Etc. |
| Publisher Description: Given the consolidated position of English as the international language for communication in business and management, this book depicts a wide scenario in which to analyse and compare interactions between eastern/western European users of English, as well as Asian/European/North American speakers. From each chapter, different sociolinguistic realities emerge. They affect English, as used largely by non-native speakers, but also the relationship between local or national cultures and the global professional discourse community. In this context not only the specialized lexis is analysed, but rather the ways in which different geo-political cultures construe, manifest and establish their identities. Although it is difficult to classify pragmatic usages of language, the six chapters in the first section deal with language and culture following a genre-based approach, whereas the six chapters of the second section specifically consider corporate identity in intercultural interactions. This volume, which aims to avoid stereotypes and promote mutual understanding, is the offspring of a two-day seminar as part of the 10th ESSE (European Society for the Study of English) Conference, held in Turin, August 2010. |