| Intercultural and International Business Communication: Theory, Research, and Teaching Revised Edition Contributor(s): Gotti, Maurizio (Other), Palmer-Silveira, Juan Carlos (Editor), Ruiz-Garrido, Miguel F. (Editor) |
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ISBN: 3039116800 ISBN-13: 9783039116805 Publisher: Peter Lang Group Ag, International Academic P OUR PRICE: $132.66 Product Type: Paperback Published: June 2008 |
| Additional Information |
| BISAC Categories: - Business & Economics | Negotiating - Language Arts & Disciplines | Communication Studies - Foreign Language Study | English As A Second Language |
| Dewey: 302.35 |
| Series: Linguistic Insights |
| Physical Information: 0.73" H x 6" W x 9" (1.04 lbs) 352 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world. |