| Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice Contributor(s): Ruler, Betteke Van (Editor), Vercic, Dejan (Editor) |
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ISBN: 3110176114 ISBN-13: 9783110176117 Publisher: Walter de Gruyter OUR PRICE: $212.80 Product Type: Hardcover - Other Formats Published: March 2004 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies |
| Dewey: 659.209 |
| LCCN: 2004045794 |
| Series: Mouton Reader |
| Physical Information: 1.28" H x 6.38" W x 9.24" (1.89 lbs) 515 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |