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Communication Games
Contributor(s): Neiva, Eduardo (Author)
ISBN: 311019046X     ISBN-13: 9783110190465
Publisher: Walter de Gruyter
OUR PRICE:   $120.64  
Product Type: Hardcover - Other Formats
Published: May 2007
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Annotation: This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.
Additional Information
BISAC Categories:
- Technology & Engineering
- Language Arts & Disciplines | Communication Studies
- Language Arts & Disciplines | Linguistics - General
Dewey: 302.2
LCCN: 2007011126
Series: Approaches to Applied Semiotics
Physical Information: 0.87" H x 6.37" W x 9.16" (1.28 lbs) 317 pages