| A Global View on Intercultural Management: Challenges in a Globalized World Contributor(s): Rothlauf, Jürgen (Author) |
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ISBN: 3110400626 ISBN-13: 9783110400625 Publisher: Walter de Gruyter OUR PRICE: $50.40 Product Type: Paperback - Other Formats Published: October 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Human Resources & Personnel Management |
| Dewey: 658.3 |
| LCCN: 2015410518 |
| Series: de Gruyter Studium |
| Physical Information: 0.74" H x 6.69" W x 9.61" (1.24 lbs) 360 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments. |
Contributor Bio(s): Rothlauf, Jurgen: - Jürgen Rothlauf (University of Applied Sciences Stralsund) |