| Commercial Communication in the Digital Age: Information or Disinformation? Contributor(s): Siegert, Gabriele (Editor), Rimscha, M. Bjørn (Editor), Grubenmann, Stephanie (Editor) |
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ISBN: 3110416506 ISBN-13: 9783110416503 Publisher: K.G. Saur Verlag OUR PRICE: $137.74 Product Type: Hardcover - Other Formats Published: April 2017 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Library & Information Science - Digital & Online Resources - Language Arts & Disciplines | Communication Studies |
| Series: Age of Access? Grundfragen Der Informationsgesellschaft |
| Physical Information: 0.8" H x 3.8" W x 9.2" (4.32 lbs) 278 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to "co-create" -, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues. |
Contributor Bio(s): Siegert, Gabriele: - Gabriele Siegert und Stephanie Grubenmann, University of Zurich, Switzerland, M. Bjørn von Rimscha, University of Mainz, Germany. |