| Automotive Management: Navigating the Next Decade of Auto Industry Transformation Contributor(s): Diehlmann, Jens (Author), Häcker, Joachim (Author) |
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ISBN: 3110489309 ISBN-13: 9783110489309 Publisher: Walter de Gruyter OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: June 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Business & Economics | Industries - Automobile Industry |
| Physical Information: 0.6" H x 6.6" W x 9.5" (1.05 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. |
