| Customer Value Generation in Banking: The Zurich Model of Customer-Centricity 2016 Edition Contributor(s): Auge-Dickhut, Stefanie (Author), Koye, Bernhard (Author), Liebetrau, Axel (Author) |
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ISBN: 3319199374 ISBN-13: 9783319199375 Publisher: Springer OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: July 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Finance - General - Business & Economics | Corporate Governance - Business & Economics | Strategic Planning |
| Dewey: 657.833 |
| Series: Management for Professionals |
| Physical Information: 0.56" H x 6.14" W x 9.21" (1.07 lbs) 195 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process. |