Social Influence and Sustainable Consumption 2015 Edition Contributor(s): Goldsmith, Elizabeth B. (Author) |
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ISBN: 3319207377 ISBN-13: 9783319207377 Publisher: Springer OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: July 2015 |
Additional Information |
BISAC Categories: - Social Science | Sociology - Marriage & Family - Psychology | Industrial & Organizational Psychology - Business & Economics | Economics - General |
Dewey: 158.7 |
Series: International Consumer Science |
Physical Information: 0.5" H x 6.14" W x 9.21" (1.01 lbs) 187 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics:
Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability. |