| The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management Contributor(s): Aula, Pekka (Author), Heinonen, Jouni (Author) |
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ISBN: 3319220071 ISBN-13: 9783319220079 Publisher: Springer OUR PRICE: $61.74 Product Type: Hardcover - Other Formats Published: October 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Management - General - Language Arts & Disciplines | Communication Studies |
| Dewey: 659.2 |
| Series: Management for Professionals |
| Physical Information: 0.69" H x 6.3" W x 9.49" (1.01 lbs) 214 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d' tre and a guarantor of trust. |