| Managing Media Firms and Industries: What's So Special about Media Management? Softcover Repri Edition Contributor(s): Lowe, Gregory Ferrell (Editor), Brown, Charles (Editor) |
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ISBN: 3319363395 ISBN-13: 9783319363394 Publisher: Springer OUR PRICE: $161.49 Product Type: Paperback - Other Formats Published: August 2016 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Business & Economics | Industries - Media & Communications - Business & Economics | Strategic Planning |
| Dewey: 302.23 |
| Series: Media Business and Innovation |
| Physical Information: 0.81" H x 6.14" W x 9.21" (1.21 lbs) 382 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volumeprovidesrich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries." |