| Advances in National Brand and Private Label Marketing: Third International Conference, 2016 2016 Edition Contributor(s): Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor), Gijsbrecht, Els (Editor) |
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ISBN: 3319399454 ISBN-13: 9783319399454 Publisher: Springer OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: June 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Psychology | Industrial & Organizational Psychology - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) |
| Dewey: 158.7 |
| Series: Springer Proceedings in Business and Economics |
| Physical Information: 0.37" H x 6.14" W x 9.21" (0.55 lbs) 161 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels. |
