Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases 2019 Edition Contributor(s): Sigala, Marianna (Editor), Robinson, Richard N. S. (Editor) |
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ISBN: 3319754610 ISBN-13: 9783319754611 Publisher: Palgrave MacMillan OUR PRICE: $170.99 Product Type: Hardcover - Other Formats Published: September 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | Marketing - General - Business & Economics | Management - General |
Dewey: 338.479 |
Physical Information: 0.94" H x 5.83" W x 8.27" (1.41 lbs) 388 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. |