Advances in Luxury Brand Management Softcover Repri Edition Contributor(s): Kapferer, Jean-Noël (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim Oliver (Editor) |
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ISBN: 3319845748 ISBN-13: 9783319845746 Publisher: Palgrave MacMillan OUR PRICE: $189.99 Product Type: Paperback - Other Formats Published: May 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Consumer Behavior - General - Business & Economics | Customer Relations |
Dewey: 658.83 |
Series: Journal of Brand Management: Advanced Collections |
Physical Information: 0.56" H x 5.83" W x 8.27" (0.71 lbs) 256 pages |
Descriptions, Reviews, Etc. |
Publisher Description:
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners. |