| Start-Up: A Practical Guide to Starting and Running a New Business 2019 Edition Contributor(s): Harris, Tom (Author) |
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ISBN: 3319945467 ISBN-13: 9783319945460 Publisher: Springer OUR PRICE: $75.99 Product Type: Hardcover Published: August 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate Finance - Venture Capital - Business & Economics | Production & Operations Management - Business & Economics | Management - General |
| Dewey: 658.409 |
| Series: Management for Professionals |
| Physical Information: 0.44" H x 6.14" W x 9.21" (0.89 lbs) 146 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream. |