| Marketing 1997 Edition Contributor(s): Albach, Horst (Editor) |
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ISBN: 3409139524 ISBN-13: 9783409139526 Publisher: Gabler Verlag OUR PRICE: $40.49 Product Type: Paperback Language: German Published: January 1997 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Business & Economics | Management Science |
| Dewey: 330 |
| Series: Zfb Special Issue |
| Physical Information: 0.43" H x 6.69" W x 9.61" (0.73 lbs) 188 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Im Bereich des Operativen Marketing werden optimale Preisstrategien in Zusammenhang mit Verbundeffekten diskutiert und deren Auswirkungen auf regionalen M rkten vorgestellt. |