| Automotive Management: Navigating the Next Decade of Auto Industry Transformation Contributor(s): Diehlmann, Jens (Author), Häcker, Joachim (Author) |
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ISBN: 3486723324 ISBN-13: 9783486723328 Publisher: de Gruyter Oldenbourg OUR PRICE: $88.20 Product Type: Hardcover - Other Formats Published: April 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economics - General - Business & Economics | Industries - Automobile Industry |
| Physical Information: 0.63" H x 6.69" W x 9.61" (1.38 lbs) 249 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management. |
