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Public Relations Research: European and International Perspectives and Innovations 2008 Edition
Contributor(s): Zerfaß, Ansgar (Editor), Van Ruler, A. A. (Editor), Sriramesh, Krishnamurthy (Editor)
ISBN: 3531199617     ISBN-13: 9783531199610
Publisher: Vs Verlag Fur Sozialwissenschaften
OUR PRICE:   $52.24  
Product Type: Paperback - Other Formats
Published: November 2014
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Social Science | Media Studies
Dewey: 302.2
Physical Information: 0.93" H x 6.14" W x 9.21" (1.40 lbs) 449 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over the decades, among other things, public re- tions scholarship has largely remained parochial to specific regions such as the United States, the United Kingdom, Latin America, German speaking Europe, etc. as evidenced in the bibliographic references of many essays in this volume itself where authors predo- nantly cite work from their own regions. This is often necessitated by linguistic differences with only English serving as the universal language that helps permeate knowledge through most regions. Pedagogical and methodological factors also have played a role in the regionalization of the body of knowledge. However, we believe that knowledge flo- ishes most when it is shared across different kinds of barriers. Globalization has made it essential for us to recognize this reality more than ever. This volume tries to bridge the gap and presents theories and concepts from researchers around the world.