| Growing Modular: Mass Customization of Complex Products, Services and Software 2005 Edition Contributor(s): Kratochvíl, Milan (Author), Carson, Charles (Author) |
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ISBN: 3540239596 ISBN-13: 9783540239598 Publisher: Springer OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: March 2005 Annotation: This book is about a practical approach to the Mass Customization of complex products, services and software, namely "Configure-to-Order," the definition of modular product packages and their configuration on demand, to fit customer-specific needs. "Configure-to-Order" concepts apply equally well to configuring complex products, services, and software, and are relevant in industries ranging across manufacturing, public services, and financial services. The target audience is those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production. Software to support "Configure-to-Order" is discussed and a generic configurator evaluation checklist is provided. The objective is to provide the reader with a manageable approach to modularization and mass customization, the benefits of this approach, and the shift necessary to get there. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General - Business & Economics | Management Science |
| Dewey: 330 |
| LCCN: 2005921889 |
| Physical Information: 0.61" H x 6.36" W x 9.5" (0.88 lbs) 172 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Time for Mass Customization Has Arrived Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas Edison There's an allegory that many inventors have used to define their moment of inspiration when diligence, a strong work ethic and imagination met at the intersection of unmet needs - and a paradigm shift in technology happened. Thomas Edison once said that opportunity is missed by most people because it is dressed in overalls and looks like work. That's the case with mass customization, make-to-order, configure-to-order and engineer-to-order product strategies globally, across manufacturers and service organizations today. In the work of mass customization are significant rewards to customer responsiveness, service, and financial performance of any organization. Aiming at the goal of driving lean manufacturing, companies are finding that the strategies that looked like the hardest work, dressed in overalls as Edison would say, are delivering the biggest impact on the financial statements of the companies that boldly take on serving customers in entirely new ways. Driving costs of organizations through more accuracy in orders, assuring that highly configured products are actually what a customer has ordered, and making the many product attributes in complex products accessible for the creation of entirely new production workflows and products, is real and is delivering costs savings while driving up margins. |
