| Moving Into Mass Customization: Information Systems and Management Principles 2002 Edition Contributor(s): Rautenstrauch, Claus (Editor), Seelmann-Eggebert, Ralph (Editor), Turowski, Klaus (Editor) |
|
 |
ISBN: 3540436111 ISBN-13: 9783540436119 Publisher: Springer OUR PRICE: $104.49 Product Type: Paperback Published: July 2002 Annotation: Mass Customization leads the strategy of todays well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Economics - General - Computers | Management Information Systems |
| Dewey: 658.5 |
| LCCN: 2002070727 |
| Physical Information: 0.55" H x 6.14" W x 9.21" (0.82 lbs) 248 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Mass Customization leads the strategy of today s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization. |