| Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, S Softcover Repri Edition Contributor(s): Jorgensen, Steffen (Editor), Zaccour, Georges (Editor) |
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ISBN: 3540616136 ISBN-13: 9783540616139 Publisher: Springer OUR PRICE: $104.49 Product Type: Paperback Published: November 1996 |
| Additional Information |
| BISAC Categories: - Gardening - Business & Economics | Marketing - General - Business & Economics | Economics - Theory |
| Dewey: 658.8 |
| LCCN: 96029386 |
| Series: Lecture Notes in Economic and Mathematical Systems |
| Physical Information: 0.62" H x 6.14" W x 9.21" (0.92 lbs) 285 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis. |