| How to Win Customers in the Digital World: Total Action or Fatal Inaction 2000 Edition Contributor(s): Vervest, Peter (Author), Hoogeweegen, M. (Contribution by), Dunn, Al (Author) |
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ISBN: 3540665757 ISBN-13: 9783540665755 Publisher: Springer OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: December 1999 Annotation: Experienced professionals in the field of management education and telecommunications present a template for seizing the opportunities of the new digital business technologies. This book presents six real-life cases demonstrating the power and the risk of such technologies. The authors emphasize business activities that are directly relevant to customers. 38 illus. |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - Management - Business & Economics | Marketing - Multilevel - Business & Economics | Entrepreneurship |
| Dewey: 658.84 |
| LCCN: 99058101 |
| Physical Information: 0.8" H x 6.41" W x 9.51" (1.17 lbs) 250 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Every organisation must strive for Total Action. Winning the customer in today's highly competitive and demanding world is the key to ensuring success. All managers and employees profess to understand this yet they find it incredibly difficult to perform together to achieve this. The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi- sations. Most customers demand much more than many organisations are able to deliver. It is said that the inventor of the telephone believed its main use would be to let someone know that a telegram was arriving. Today we know there is a lot more you can do with a telephone ... and all the surrounding digital business technologies. But you must be prepared to re-think why you are doing things the way you are. And why you are doing them at all. This is the starting point for 'How to win customers in the digital world - Total Action or Fatal Inaction'. The authors confront traditional ways of organising with the capabilities of the new, digital business technologies. They are critical of the frozen behaviour of today's large organisations. They go back to the fundamental goal that business is about making money by satisfying customers. |
