| Managing Business Networks: An Inquiry Into Managerial Knowledge in the Multimedia Industry Contributor(s): Prange, Christiane (Author) |
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ISBN: 3631347537 ISBN-13: 9783631347539 Publisher: Peter Lang Gmbh, Internationaler Verlag Der W OUR PRICE: $89.25 Product Type: Paperback - Other Formats Published: June 1999 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Strategic Planning - Business & Economics | Leadership |
| Dewey: 658.054 |
| Physical Information: 332 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Business networks are a vital yet often misunderstood phenomenon in modern business life. Knowledge about their management principles is paramount, and the processes of how managers develop network knowledge is one of the most important challenges for the success of these new organizational forms. This book builds on the rich literature on organizational learning and modern approaches of knowledge management. The link between scientific and practical knowledge is analyzed, and processes of knowledge development are empirically investigated in the multimedia industry. The author draws on previous work in joint venture research and business consulting and suggests a new approach to the understanding of business networks. |