Poland's New Ways of Public Diplomacy Contributor(s): Dobek-Ostrowska, Boguslawa (Other), Ociepka, Beata (Author) |
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ISBN: 3631672276 ISBN-13: 9783631672273 Publisher: Peter Lang Gmbh, Internationaler Verlag Der W OUR PRICE: $61.63 Product Type: Hardcover - Other Formats Published: June 2017 |
Additional Information |
BISAC Categories: - Political Science | Civics & Citizenship - Art | Business Aspects - Philosophy |
Dewey: 327.438 |
LCCN: 2017010190 |
Series: Studies in Communication and Politics |
Physical Information: 0.69" H x 5.83" W x 8.27" (1.04 lbs) 242 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. The book (...) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research. Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts. Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University |